Meta’s Threads got their first million users in 0 days and 1 hour (reportedly).



Many celebrate this speed of user acquisition, but frankly, if you have a social media app with 500M users, and create a companion app that got 100M users from the former, it doesn’t sound as compelling.



Meanwhile, ChatGPT, the second fastest-to-million app in history, got to the first 1M in 5 days. Which is remarkable for many reasons:

- completely new technology;

- no previous user base;

- doesn’t have a cheap user acquisition channel;

- no access to users contact list or phone book (got you, Meta);

- completely new meta-language for interaction (prompting);

- fairly innovative interface for AI conversations (chats + plugins + prompts);

- doesn’t collect user data to sell to third parties or allow retargeting (note: it still collects it to train models on new datasets).



Cheers to OpenAI for making such a technology free/relatively cheap with no ads.