Github GeoLift: And end-to-end solution to Measure Lift at a Geo Level от Facebook - сплошное разочарование. Только я собрался немного погрузиться в детали и понять как они его сделали, а там ничего и нет, обычно Фейсбук делает лучше
А звучало так многообещающе
What is Lift?
Lift is a scientific measurement technique which allows users to accurately understand and compare the value of their strategies. Lift, which is grounded on experimental design, is typically used to measure the true or causal effect that an ad campaign had on business metrics such as Sales, App Installs, or Leads. By estimating the incremental effect that these strategies provide, analysts are able to understand, analyze, and optimize their cross-channel strategies through data and science.
What is Geo Experimentation?
There are many ways to measure Lift and Geo Experimentation is one that has been rapidly gaining popularity. In general, Geo Experimentation refers to any test where the treatment is administered at the geo-level. In practice, this often means that ad campaigns are geo-targeted in such a way that the test regions are eligible to see ads while the control ones aren’t. Geo Experimental methods use this information to calculate the true value that this strategy had on your audience. Moreover, since they rely on aggregated data they’re privacy-safe, can work across channels, and are very robust against signal-loss.
А звучало так многообещающе
What is Lift?
Lift is a scientific measurement technique which allows users to accurately understand and compare the value of their strategies. Lift, which is grounded on experimental design, is typically used to measure the true or causal effect that an ad campaign had on business metrics such as Sales, App Installs, or Leads. By estimating the incremental effect that these strategies provide, analysts are able to understand, analyze, and optimize their cross-channel strategies through data and science.
What is Geo Experimentation?
There are many ways to measure Lift and Geo Experimentation is one that has been rapidly gaining popularity. In general, Geo Experimentation refers to any test where the treatment is administered at the geo-level. In practice, this often means that ad campaigns are geo-targeted in such a way that the test regions are eligible to see ads while the control ones aren’t. Geo Experimental methods use this information to calculate the true value that this strategy had on your audience. Moreover, since they rely on aggregated data they’re privacy-safe, can work across channels, and are very robust against signal-loss.